Free Bencivenga Bullets – Free download as PDF File .pdf), Text File .txt) or view presentation slides online. How to write product description for your customer. Anyway, he publishes a monthly newsletter on the Internet called “Bencivenga Bullets” and everybody in marketing should be reading them (and printing them. And their best bullet copywriter was a guy by the name of Mel Martin, who you And here are some Bencivenga bullets from his retirement seminar DVD sales.

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But, every once in a while on this path through life, you come across “a Gary Bencivenga”. John Carlton is well-known for his bullets. Showing YOU how to use them and profit! This is exactly want I want to avoid.

Submit a new text post. Gary please, please publish a course. And now you offer me some moral lessons. It’s vital for all of us to understand that our prospects and customers are people, too. Your attitude will push good people away. These were companies that mailed tens of millions of sales letters a year. You can find them at www.

I was more thinking that someone hundreds, thousands of people already did this. I have since run a entire staff training on just this provocative question. Easiest is a big trigger, offers solution that takes away guess work, promises simplicity with an image, creates a pleasing picture of a future positive scenario. I don’t think we’re going to win this game, so what’s the difference? Then he said, there’s a guy who’ll only talk to you if you have millions in your pocket.


Don’t Expect That To Continue! You can be certain barring some sort of tragedy every sane marketing genius in the world will be there to sit at his feet and learn from him. Think about the last time you read some copy and bought the product.

Fascinate, Tease & Shoot to Kill! How to Use Bullets for Better Results

After writing that first letter, I started writing sales letters for financial products on an almost assembly-line basis. His sales letter was so well crafted, so impactful from a sales point of view, I knew if I had to bullegs against this guy, it would no longer be like shooting fish in a barrel.

Bullets are extremely important and often overlooked. Because Gary Bencivenga truly believed in my Charles Givens Newsletter concept and promised to write the copy. Not getting any, he took matters into his own hands. They’re empty and meaningless.

You never got this kind of advice from the phone company….

I just can’t wait to read it. Gary is the David Ogilvy of direct response copy.

But it is much more than a technique. They include Gary Bencivenga.


Looking for Bencivenga’s Bullets already nicely formatted for printout : copywriting

Anyway, without further ado, here’s a very special message from my bulletw, Gary Bencivenga: This value would be a courtesy that would come back to you in equal or greater proportions. But you simply can’t get him even if you have the money. My young family and I were set.

Which leads me to: The only instance where they’re permitted is when you have the evidence to back them up. Who would have thought you could write a whole post on bullets!! Your email information will never be sold, rented or shared with anyone, ever, for any reason. Or to forgive what needs forgiving. And, believe it or not, it’s hard for even me to dispute that.

Good advice, too, for an e-letter like this. Sorry, your blog cannot share posts by email. What a waste of energy doing it again and again. Buolets make any copy more readable, breaking up dense chunks of copy into bullets is an excellent idea. And you can unsubscribe easily at bencivebga time. I just can’t help it!