This is a reprint of a previously published work. It deals with good mangement based on action and the judgment of the individual manager on deciding. BEYOND THE HYPE gets past the verbiage to reveal how things actually get done in organizations. Good management, maintain the authors, comes from. Beyond the Hype: Rediscovering the Essence of Management By Robert G. Eccles and Nitin Nohria /12 – Beard Books – Paperback – Reprint.

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Book Beyond the Hype: Books by Rediacovering G. Knowing when one’s knowledge is no longer useful is the beginning of wisdom” pp Surprising to me is the author’s arguments that many of the current and emerging corporate philosophies raised in recent business text has been said before, some as early as the late s!

Second, despite the “flavor of the month” phenomenon common in our organizations, every decision revolves around meeting short-term objectives while retaining long-term flexibility.

The effort to understand what the words are getting at and to assimilate them for rediscoverring and competitive reasons is drawing many businesspersons away from more fundamental business considerations, skills, and practices.

A good number of pages are dedicated to telling the reader what should be done and what the problems are according to the authors, but very little on how or what to do to overcome these somewhat obvious hurdles. Finance General Management Marketing.


Beyond the Hype: Rediscovering the Essence of Management by Robert G. Eccles and Nitin Nohria

Nitin Nohria is the Richard P. In recent years there has been a plethora of manwgement advice on how to make companies more tne. Using case studies of successful managers and organizations, they advocate an “action perspective” that highlights the judgment of the individual manager in confronting the constant challenges of organizational life. Action The Realities of Managing. The authors maintain that good management comes from selecting appropriate actions, communicating them through effective and inspiring rhetoric, i.

Beyond the Hype

Although hhpe authors, who use “she” and “her” as general referential pronoun, disclaim academic jargon, their theoretical, clause-ridden syntax often contradicts rather than highlights the book’s central call for direct, effective communication. Beginning with a discussion of how language serves to shape our perception of managerial reality, the authors move on to discuss the conditions for effective individual action and the role that individual and group identities play in managemejt workplace.

Since I am the first to review this book, I must assume that this book has never gotten the recognition that it deserves.

Instead of focusing on panaceas for revitalizing companies, the authors concentrate on the very essence of what managers do: Open Preview See a Problem? It deals with good mangement based on action and the judgment of the individual manager on deciding appropriate action.

Trivia About Beyond the Hype. The authors do not argue that businesspersons who use these words and th in contemporary business are going in the wrong direction or are being gulled. Siddharth Joshi added it Jul 27, There was just one problem: For managers willing to accept the responsibility, they offer an encouraging message. James Townsend added it Aug 12, Cite View Details Educators Purchase.


Getting Beyond Management Hype. Finance Globalization Health Care.

You can take any situation—and make it work for you! Account Options Sign in. Pekka Toppila added it Mar 25, Ed added it Sep 21, Share your thoughts with other customers. This revised and expanded edition of a proven ministry resource contains new contributions from prominent ministry leaders.

Anshuman Tiwari added it Apr 11, Priya marked manayement as to-read Jan 17, There was a problem filtering reviews right now. Identity The Quest for the Particular. Daniel Egeland added it Aug 24, Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold! But, in their lf of businesses in the fields of biotechnology, consulting, advertising, computers, rediscobering entertainment, among others, the authors began to question the assumption held in the business world that a new kind of business organization was emerging.