‘Basics Advertising – Copywriting’, is a teaching resource, exploring the act of copywriting and the role of the copywriter in the advertising process. The book. ‘Basics Advertising – Copywriting’, is a teaching resource, exploring the act of copywriting and the role of the copywriter in the advertising. Buy a cheap copy of Basics Advertising: Copywriting (Basics book by Rob Bowdery. Free shipping over $

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Packaging copywriitng be the same as what is found in a retail store, unless the item is handmade or was packaged by the manufacturer in non-retail packaging, such as an unprinted box or plastic bag. See details for additional description. Copywrting to main content. Copywriting 1 by Rob BowderyPaperback 1 product rating 5. Copywriting by Rob Bowdery Paperback, Delivery US shipping is usually within 11 to 16 working days.

See all 4 brand new listings. Copywriting 1 by Rob BowderyPaperback. Copywritingexplores the act of copywriting and the role of the copywriter in the advertising process.


Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively with a combination of words and images. Topics include how to generate ideas, improve language skills, and create compelling copy. A gallery of advertisements from around the world offers a round-up of the best and brightest, highlighting the increasing dominance of English as the international language of commerce and marketing.

How zen is this? Copy to sell copywriting! These titles offer an essential introduction to the subject and form a detailed reference tool for students of advertising, marketing and creative arts subjects.

This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts.

It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as bowwdery and guidance on how to generate ideas and think copywfiting, this book will help you to communicate effectively with your target audience – or indeed anyone! Additional Details Series Volume Number. Show More Show Less.


Basics Advertising Copywriting – Rob Bowdery – Google Books

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Basics Advertising 01: Copywriting

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Basics Advertising: Copywriting 1 by Rob Bowdery (2008, Paperback)

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