Buyology has ratings and reviews. Martin Lindstrom’s Buy•ology is described as containing “findings from his ground-breaking . Esse é um livro velho (de ), hoje (em ) esse assunto é explorado por muitas pessoas. Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy.
|Genre:||Health and Food|
|Published (Last):||8 February 2013|
|PDF File Size:||19.66 Mb|
|ePub File Size:||15.1 Mb|
|Price:||Free* [*Free Regsitration Required]|
About Buyology Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Despite all the valuable information, he never explained how we could apply his theories to ourselves and the world around us. The discussion the author presents to support his discoveries along with real life examples are very insightful. Of course they are!
I could have done with a lot more of that kind of stuff without the author’s faux science veneer and frenzied trumpeting of his own horn. Higher price of a product increases our enjoyment of it.
We want to see real testimonies. Traditional market research, which according to Lindstrom consists of people being directly asked lindstrrom they made a particular purchase decision, is limited if not completely useless, because in most cases people simply don’t know, or are not aware of what drives their purchases.
That’s not a bad hook. Buy-ology seems to balance its presence with a plethora of anecdotes and scientific techniques where the grey matter was scrutinized at various junctures with the results pointing out with empirical evidence than pre-supposed guess work and short term.
TIME magazine named Lindstrom as one of londstrom world’s most influential due to his work on science and marketing. Het boek begint interessant. Can other senses — smell, touch, and sound — be so powerful as to physically arouse us when we see a product?
It was just my brain.
Buyology by Martin Lindstrom | : Books
This causes us to shut down part of our brain to protect it from the immense amount of advertisements. The beginning 3 chapters of this book are a long disclaimer and sale job for EMRI based marketing research that can safely be skipped. Despite government bans, subliminal advertising still surrounds us — from bars to highway billboards to supermarket shelves.
And the research was largely funded by the big corporations who will use the technology to develop products. I piccoli indizi che svelano i grandi trend. Was it an interesting read overall?
Customers also have a sense of maftin to a preferred brand, similar to a religious feeling, for products such as shampoo, coffee, and cookies which encourages them to keep buying a specific product.
Condividi i tuoi pensieri con linrstrom clienti. Apr 29, notyourmonkey rated it did not like it Shelves: He also finds himself to be rakishly handsome and clever!
Buyology – Wikipedia
Per informazioni specifiche sugli acquisti effettuati su Marketplace consulta … Maggiori informazioni la nostra pagina d’aiuto su Resi e rimborsi per articoli Marketplace. He studied the brain’s response and how it perceives product placements, subliminal messages, superstitions, religion, and even sex in advertising, and among others. In many others, they were not. Product placement doesn’t work unless like ET’s Reese’s Pieces they’re central to the plot– hey, now I bet you want some, don’t you?
Advertising gurus will ramp up their determination to link the products being offered with emotional ties linfstrom the consumer. I am surprised with the results of his research, and it’s good to take into consideration the possible effects of advertising strategies to consumers.
This book lights the way for smart marketers and entrepreneurs. Lindstrom sticks primarily and rightly to what he knows: Not only do we have no self-awareness for what really motivates us to consume, companies are just as lost when it comes to what brands will soar or sink.
Mostly there was stating the obvious, then restating it with examples because the assumed reader was too stupid to get linsstrom the first time, followed by a cap on each chapter describing what we’d learn in the next. This creates a sense of familiarity and unity, which ultimately furthers their sales.
How does a consumer tackle such strategies? Overall, this is book worth having and reading and I rate it 8. Lindstrom’s “research” consists of op-eds, blogs, llbro NYT articles. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.
From Wikipedia, the free encyclopedia. One of the main messages of the book is that focus groups, long the bread and butter of market researchers, are on their way out, largely because people either lie purposely when surveyed, or they just don’t know what they want, and that neuroanalytical methodology is the wave of the marketing future. Lindstrom has a product to sell himself and the book is intended not just to convey information but also to sell the product.
This book could be useful to more than advertising companies.
Visualizza tutta la Descrizione prodotto. When we see regular people, we trust them, we think “he says what he believes”. View all 8 comments. So, with that out of the way, on with the book report: About Buyology How much do lihro know about why we buy?
View all 11 comments. It can see what your inner brain is doing much better than you can, but it should not be such a mystery. Also by Martin Lindstrom. And isn’t lindsttom a bit double-sided?
Like a 7 habits seminar or a energetic corporate sales-pitch. However, all the shilling began to cast doubt on the apparent validity of the research, justifiably or not. Lnidstrom demonstrates that what we say we think or feel, is often not mirrored by our brain.
Branding is about emotion. Very well written and very interesting.